ACG World — A comprehensive 360° brand re-fresh for the world’s biggest fully integrated pharmaceutical manufacturer.

In a highly technical and standardised industry like pharmaceuticals, standing out is no longer optional — it’s essential. The new ACG brand strategy was built around a clear goal: to move beyond the expected, sterile image of the solid dosage sector and redefine ACG as a more human, energetic, and forward-looking partner.

We reimagined the entire visual system, starting with a bold evolution of the colour red — immediately distinguishing ACG from the blue-green landscape of competitors. We expanded this with a robust design system with a perfect ratio capsule logo-mark that flexes confidently across packaging, capsules, environments, and digital touch points — always unified, always distinct.

The result is a fully modernised identity that was welcomed by audiences and internal teams alike. The refreshed brand reaffirmed ACG’s position as a global player, driving an upward trend in sales and perception. Its strong visibility has become a challenge for competitors, as ACG’s presence now stands out and dominates the pharmaceutical space.